A local shop
Bakery, florist, café, salon: the demo case. The emblem or the badge go on the sign, the pictogram on the label and the bag. Keep the brief short, one activity, one year, two colours.
AI logo generator: four directions from one brief
One brief, four logos generated by Recraft in four directions, emblem, wordmark, pictogram, badge, and the chosen logo placed on a shopfront. The full workflow, no account needed.
Interactive demo
Real workflow, real results. Pan and zoom freely.
Use this workflowThe real workflow: a Text node carries the brief, four Image nodes each turn it into one direction, and a fifth places the emblem on the shopfront.
At a glance
- What the workflow produces
- 5 images in 1:1, 16:9
- Canvas structure
- 7 nodes wired by 5 connections
- Models wired in
- Recraft V4.1, Seedream 5 Pro
- Cost of one full run
- about 25 credits, roughly $0.30
A logo for a bakery, a practice, a channel, an app: the request is the same everywhere, and so is the trap. Image generators misspell names. This workflow gets around it through the prompt, and shows it: the brief names the exact text in quotes, "must appear, spelled exactly like that, perfectly legible, no other words", and Recraft, the model that writes best, does the rest.
A logo is chosen by comparison, never on a single render. The same brief is cabled into four nodes, each with its direction: a round emblem with a wheat sheaf, a serif wordmark, a geometric pictogram, a vintage badge. The four come out at once, the name is right on all four, and the choice is made by eye. The fifth node takes the emblem as a reference and places it on a shopfront with Seedream 5 Pro: seeing the logo in place often decides faster than the logo alone.
Recraft returns a square 1024-pixel PNG, not a vector file. For a sign or a print you vectorise the chosen render or enlarge it with the Enhance node; the page says so instead of promising it. The full run, four logos and the shopfront, costs thirty cents.
How it works
- 1
Rewrite the brief
Name, activity, year, two colours, one or two adjectives. Keep the sentence about the exact text as it is, changing only the name in quotes: it is what guarantees the spelling.
- 2
Run the four directions
"Generate all" produces the four logos at once. Each node keeps its direction in its prompt; you can replace one with your own, monogram, mascot, crest.
- 3
Compare the name before the drawing
Check first that the name is spelled right on each render, then only the style. A superb logo with one extra letter is a logo to redo.
- 4
See it in place
The shopfront is cabled to the emblem. Plug the cable into the chosen logo and re-run that node alone: seeing it on a sign, a card or a bag settles a choice between two finalists.
Variations and use cases
The same canvas, tuned for different needs: each variation is two or three lines of prompt away.
An app or an online service
The pictogram comes first: it has to fit in a 32-pixel square. Ask for "single colour, three simple shapes, legible very small" and check the reduced render before choosing.
A YouTube channel or a podcast
The wordmark reads in a thumbnail, the badge in a cover. Generate in 1:1 for the avatar, and think of the dark-background version: add "black background" to the brief for the second series.
An event or an edition
The badge with the year is made for it: wedding, festival, vintage. Change only the year and the name from one edition to the next, the prompt keeps the style and the series stays consistent.
A monogram
Replace one direction with "a monogram of the initials M and F intertwined, serif with fine brackets". The lock on the exact text becomes a lock on the two letters.
The matching poster
Logo ready, the poster workflow takes it as a reference for a poster, a flyer or a card, in the same art direction.
Common mistakes
Forgetting the exact-text sentence
It is the mistake behind almost every failed logo: without "must appear, spelled exactly like that, no other words", the model writes a nearby name or adds a tagline. The sentence is in the demo brief, keep it.
Putting three ideas in one direction
"An emblem with wheat, modern typography and a vintage badge" gives mush. One direction per node, that is why there are four.
Choosing on the large render
A logo lives small: favicon, label, email signature. Shrink each render to stamp size before choosing; the pictogram often wins where the emblem won at full size.
Naming an existing brand
The model imitates badly, the result is unstable, and above all unusable: a logo that looks like someone else's is not a logo. Describe the style, not the brand.
Recommended models
Recraft V4.1
Seedream 5 Pro
Topaz PrecisionFrequently asked questions
Is the name always spelled correctly?
Almost always with the locking sentence, almost never without. On the demo, all four renders spell "Maison Ferrand" correctly; the wordmark draws a ligature on the double r, as requested. A rare or very long name still needs checking letter by letter.
Can I get a vector file?
Not directly: Recraft returns a square PNG. For the sign or the print, vectorise the chosen render in a drawing application, or enlarge it with the Enhance node for large-format screen use.
Can I ask for a logo in the style of a known brand?
Describe the style, do not name the brand: "geometric, single colour, wide sans serif" beats a name the model imitates badly and that you could not use anyway. The four demo prompts are written that way.
How much does a full run cost?
Twenty-five credits: four Recraft logos and the Seedream shopfront. The price shows on each node before you click. Re-running a single direction only costs that one.
What file size?
A square 1024-pixel PNG per logo, on a plain cream background. For a transparent background, cut out the background in a drawing application: the model returns no alpha channel, and the page does not promise one.
Can I do more than four directions?
Yes, duplicate an Image node and change its style prompt while keeping the brief's cable. Eight or ten directions cost proportionally, and the brief stays in one place.
Can I do it from my phone?
Yes, the canvas runs on mobile and the brief is written in the Text node. The creating on mobile guide explains the gestures.
Is the logo mine?
The render belongs to you and can be used commercially. A generated logo is not registered for all that: for a trademark, have the name's availability checked and file it, as you would for a hand-drawn logo.
AI logo generator: four directions from one brief
Use this workflowFree account, no card required. The workflow opens pre-filled in your canvas.